Glossary
Conversion rate
For a listing, conversion rate is the share of people who view it and then book. Low views point to a visibility problem. Plenty of views with few bookings points to price, photos or reviews.
Examples on this page use made-up homes and numbers to show the method. They are not client results.
The three steps guests take
- Impression: your listing appears in search results.
- View: the guest opens it.
- Booking: the guest reserves.
View rate = views ÷ impressions. Conversion rate = bookings ÷ views.
Example
Imagine a listing that is shown about 100 times and opened 7 times in 30 days, with no bookings, while similar homes nearby are shown thousands of times. The impression count is the problem, which suggests a setting such as minimum stay is keeping it out of most searches. Fixing photos or price first would change nothing.
How to read your numbers
| What you see | Likely cause |
|---|---|
| Few impressions | Hidden by settings, or a closed calendar |
| Impressions but few views | Cover photo, title or price shown in search |
| Views but few bookings | Total price, fees, reviews or house rules |
Put it to work
- Guide: Airbnb bookings dropped suddenly: find which step broke
- Guide: Airbnb views dropped? 7 checks before you cut your price
- Service: Co-Hosting, where we rebuild your listing against the homes beside it and keep it current, with nothing to pay upfront.
Related terms
Ready to go hands-free?
Send us your listing and get a written co-hosting proposal. Nothing to pay upfront: Airbnb pays our share only when you are booked.