Glossary
Occupancy rate
Occupancy rate is the share of available nights that were booked. Divide booked nights by the nights your calendar was open, then multiply by 100.
Examples on this page use made-up homes and numbers to show the method. They are not client results.
How to work it out
Occupancy rate = booked nights ÷ available nights × 100
Count only nights guests could have booked. Nights you blocked for yourself or for repairs are not available nights.
Example
Imagine a home that was open for 30 nights in June, with 18 booked.
18 ÷ 30 × 100 = 60% occupancy
If you had blocked 4 of those nights for your own use, the sum becomes 18 ÷ 26, or 69%.
Why it matters
Occupancy on its own can mislead. A calendar that is 95% full may simply be priced too low. Read it together with your average daily rate; the two multiplied give RevPAR, which is the number to grow.
What to check when it falls
- Is the listing appearing in searches at all? A minimum stay can hide it.
- Are one- and two-night gaps left unsellable between bookings?
- Has the total price, with fees, moved out of line with similar homes?
Run your own numbers in the calculator.
Put it to work
- Guide: Airbnb bookings dropped suddenly: find which step broke
- Guide: Gap nights: how to stop losing single nights between bookings
- Service: Co-Hosting, where we set and review your rates, minimum stays and gap nights for you, with nothing to pay upfront.
Related terms
Ready to go hands-free?
Send us your listing and get a written co-hosting proposal. Nothing to pay upfront: Airbnb pays our share only when you are booked.