Comp set

A comp set, short for competitive set, is the group of nearby listings a guest would realistically choose between along with yours. You compare your price, photos and reviews against this group, not the whole market.

Examples on this page use made-up homes and numbers to show the method. They are not client results.

How to build one

Search your area the way a guest would, signed out, for typical dates and your guest count. Pick 5 to 10 listings that match yours on:

• Bedrooms and how many guests they sleep
• Whole home or private room
• Location: the same neighbourhood or the same distance from what guests come for
• Key features guests filter by, such as pets, parking, pool or hot tub

Example

Imagine a lakeside cottage that sleeps 8. A downtown studio is not a comp, even if it is five minutes away. Another cottage on the same lake is.

What to compare

• Total price for the same dates, including cleaning fees
• Cover photo and the first words of the title
• Rating and number of reviews
• Minimum stay and cancellation policy

Put it to work

• Guide: How to choose an Airbnb cover photo that gets clicked
• Guide: Airbnb views dropped? 7 checks before you cut your price
• Service: Co-Hosting, where we rebuild your listing against the homes beside it and keep it current, with nothing to pay upfront.

Related terms

• Base price
• Dynamic pricing
• Conversion rate

Written by the HostTuneUp team.