Glossary
Base price
The base price is the starting nightly rate that all your other prices are built from. Weekend, seasonal and event prices are set as amounts above or below it, so if the base is wrong, every night is wrong.
Examples on this page use made-up homes and numbers to show the method. They are not client results.
How to set it
- Find 5 to 10 similar homes nearby: your comp set.
- Note what they charge on an ordinary mid-season weeknight.
- Place your base where your home sits in that group for size, condition and reviews.
Example
Imagine a 2-bedroom condo. Similar condos nearby charge $140 to $190 on a normal weeknight. With strong reviews and a balcony view, it might set a base of $165, then add 20% on weekends ($198) and more for holidays.
Common mistakes
- Using last year’s base without checking what nearby homes charge now.
- Setting the base from your costs alone. Guests compare you with other listings, not with your mortgage.
- Changing single nights by hand instead of fixing the base they are built from.
Put it to work
- Guide: Is Airbnb Smart Pricing pricing you too low? Set a floor first
- Service: Co-Hosting, where we set and review your rates, minimum stays and gap nights for you, with nothing to pay upfront.
Related terms
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Send us your listing and get a written co-hosting proposal. Nothing to pay upfront: Airbnb pays our share only when you are booked.